Figuring out confusion as you figure out creativity
January 21, 2015
Speaking about the wonderful aspects of being creative is essential. We need to remind ourselves of that, regularly, and share it with each other. We need to keep aiming for that place of connection between our souls and the planet.
But there is also a reality. What do you do when you feel smashed apart ,and confused?
Being creative brings joy into your life; absolute connection with who you are, and all you contribute on your life journey. But it's not all beer and skittles.
How is it that you can also feel totally beaten at times? That even though you know who you are, and why you are here, someone or an event, can leave you winded, teary and wanting to run away?
What is it that can tear you apart, even though you know you have grown, have self-esteem, and that it is only their own wounded voices speaking?
I came across this article that I think sums it up perfectly. Of course we feel confused, because the world is confused about who we are. We are told to be humble, but proud, be gifted yet shy, show our stuff but be less sensitive, when it is our very sensitivity that creates what we make. Hang in there. Creativity has more ups than downs.
We see the world differently, and that is what binds us.
And it's why the world needs more creativity, and more vision, not less.
Why Creatives Are Always Confused
As you stroll the halls of an ad agency you often encounter people wearing baseball caps, wandering aimlessly and muttering to themselves.
We call these people "creatives." They are the ones who make the ads.
They are always confused. Here's why.
They are pressured by their leaders to do "great" work. But when they do, they usually get reprimanded for not being "on strategy."
They are encouraged to win awards. But when they do, they are dismissed as childish narcissists.
They are highly paid, but rarely listened to.
They are told that it's "all about the work" but come to learn that it's "all about the metrics" or "all about the relationship" or "all about the conversation" or "all about" whatever the cliche-of-the-month is.
When they say advertising is an art, their clients say it's a business.
When they say it's a business, their clients say it's an art.
When they finally get something good produced, it fails.
When they produce mundane crap, it works.
When their friends like it, their clients hate it.
When their clients like it, their friends hate it.
They are encouraged to be collaborative. But the more people touch their work, the worse it gets.
They are counseled against becoming prima donnas. But they see that the people who get good jobs are often disagreeable monsters.
If they weren't confused they'd be crazy."
Well, here's to being a little bit crazy. It just means you cry a little more than most as well. Feel it, create with it, brush yourself off, and know that the confusion will hit you again. But each time, with consciousness, you will become a little more aware of it, and protect yourself a little more. In the long run, as you relish your art and who you are, trust me, it will be worth it. And, you are not alone. If you've read this far, know that I am right there next to your crazy, confused little self. <3